Commitment to sustainability

Bell Seafood accepts its responsibilities in the sourcing and manufacturing of its products and focuses consistently on environmentally sound and sustainable solutions. The sourcing of top-quality fresh fish at a good price and in sufficient quantities sometimes poses quite a big challenge. Overfishing of the world's seas has substantially reduced fish stocks, and for many fish species, sustainable fishing is only guaranteed to a limited extent.

This is why Bell is a member of the WWF Seafood Group and has removed from its range those fish species which, according to the WWF, are most seriously endangered: shark, ray, swordfish, grouper, alfonsino and red tuna. Bell has also committed itself to changing its range of products step by step to improve its sustainability. Bell Seafood aims to provide top-quality and tasty products that are produced in compatibility with the environment.

Bell works together with the Marine Stewardship Council (MSC) for its supply of sustainably produced fish. The label guarantees the traceability of the fish and affords certainty that the fish has been caught in line with the principles of sustainable fishing. Under the MSC label, Bell sells pikeperch, wild salmon, bacalao, mackerel, pollock and plaice, and the range is constantly being expanded.

Bell Seafood also sells some of the aquaculture species (gilt-head bream, bass, salmon and prawns, trout and salmon trout) under its organic label. A fish farmer who wants to sell his products under the ‘organic’ label must meet special ecological requirements, from the construction of the facilities through to the origin and composition of the feed that is used.